PHYTO's expert colorists have created the World's First Ammonia-free, permanent hair color with botanical pigments that combines color performance with beautiful hair and a gentle action on the scalp. The PHYTOCOLOR formula is enriched with a mix of original botanical pigments derived from 5 dye-producing plants (DYER'S MADDER, ALDER BUCKTHORN, PLAINS COREOPSIS, DYER'S BROOM & LOGWOOD) selected for their superior pigmenting power. Their high concentration within the the pigmentary base, up to 74% depending on the shade, insures an intense color, natural and nuanced with luminous highlights, and acts as a shine booster.