Too fine, too limp, too flat… is your hair looking under par?

THE REVITALIZING PROGRAM
IN 3 STEPS

A HIIT* routine

To boost the volume of fine, flat hair
in 3 easy and effective steps..

Volumizing Shampoo

Featherweight warm-up

With its beautiful translucent red color, this slightly textured liquid shampoo gently cleanses the scalp while developing an airy, lightweight lather. Bamboo extract conveys its strength to the hair fiber, while the Yarrow and Tormentil extraction revives hair’s bounce. The shampoo provides a real feeling of lightness, fine, flat hair instantly increases in volume. The hair is transformed, recovering its body and suppleness.

THE PHYTO BEAUTY ROUTINE

Apply a small amount to damp scalp. Massage in, and then rinse. Apply a second time to boost the effectiveness of the active ingredients.

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Volumizing Jelly Mask

Intensive strengthening

This amber-toned translucent jelly is incredibly silky smooth and has been specially designed to deliver just the right amount of hair care without weighing down fine, flat hair. The Bamboo extract and Yarrow and tormentil extraction duo reinforces hair fiber elasticity. Easy to detangle and style, the hair recovers its structure with enhanced suppleness and bounce.

THE PHYTO BEAUTY ROUTINE

Apply a small dab to damp hair lengths and ends. Leave on for 2 to 3 minutes, to give enough time to replenish the hair fiber. Detangle and then rinse thoroughly.

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Volumizing Blow-Dry Spray

Immediate Volume!

This iconic, award-winning spray lifts hair at the roots and holds voluminous styles throughout the day. A backstage classic, this heat-activated spray elevates the roots to make hair bouncier and more voluminous. Creates incredible fullness and touchable body for a brilliant shine.

THE PHYTO BEAUTY ROUTINE

On damp hair, spray directly onto roots in sections, blow drying. Do not rinse. Heat-activated. Can be used daily. Perfect for roller sets and updos. Can be used on second-day hair to refresh a blow dry.

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DID YOU KNOW?
BLOW-DRYING WAS INVENTED PHYTO’S FOUNDER

Blow-drying often seems to be the only option to reveal the sex appeal of hair desperately lacking volume. Did you know that it was invented in 1964 by Patrick Alès, PHYTO’s founder?

The idea came to me in a flash. What if, instead of having rollers attached to the scalp, I had a mobile roller that, step by step, would shape each section of hair in the right direction?
I’d found the answer: blow-drying was born!

THE PHYTO RECIPE FOR VOLUMINOUS HAIR

SHAMPOO / MASK

Bamboo extract

Thanks to its high silica content, Bamboo conveys all its qualities to the hair fiber: body, resistance and suppleness. The cortex regains substance and the hair recovers strength and thickness.

SHAMPOO / MASK

Yarrow and tormentil extraction

Its toning and astringent properties bring weightless body and bounce to the hair. Hair looks fuller.

SPRAY

Pea proteins

Derived from Pisum sativum, a superfruit rich in amino acids, Pea proteins hydrate the hair fiber from within. Providing a real boost of energy, these botanical proteins provide key support for fine, flat hair.

SPRAY

Nasturtium extract

A beautiful flower with bright orange-yellow serrated petals, Nasturtium was traditionally used for its antibacterial and anti-inflammatory properties. It is also renowned for its toning action on the scalp.

SPRAY

Grape extract

Red grape seeds are extremely rich in procyanidins. These antioxidant tannins protect the hair fiber from oxidative stress induced by the heat of the hair-dryer, which impairs the hair fiber.

HOW TO ACHIEVE « SALON VOLUME »
AT HOME WITH THE PHYTOVOLUME VOLUMIZING BLOW-DRY SPRAY

ALSO AVAILABLE AT YOUR PRESCRIBING PHARMACIST

Since its creation in 1969, PHYTO partners with pharmacists to bring you the expert care specific to each hair type. These experts share advice on the products you need.

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